The report, by former Liverpool Echo reporter Chris Bascombe, claims plans from architects AFL will now be modernised and put in place, with the plans by Dallas firm HKS which former owner Tom Hicks had put in place being shelved.
It has been widely reported that our principal owner John Henry’s preferred option was to remain at Anfield and redevelop the historic stadium in a similar manner as they did with the Boston Red Sox’s historic Fenway Park.
But planning constraints and the associated costs have been a huge stumbling block.
If and when the gates are finally locked to our stadium it will indeed be a very sad day but to compete at the top level of football these are the steps you have to be prepared to make.
The amount of revenue that can be earned at a 60,000 or 70,000 stadium greatly exceeds what we are currently earning on a matchday with our rivals Man Utd and Arsenal bringing in over a million pounds more every home game on matchday revenue alone.
Also with the likelihood of us potentially missing out on the Champions League again we will need to put contingency plans in place to raise money for transfers and our marketing/advertising team will have to continue their excellent work in finding even more ways to increase revenue both domestically and worldwide as an internationally well known sports brand.
the name Stanley Park , does not right right!...
ReplyDeleteJWH Anfield Stadium??
DeleteIt’ll probably be the Standard Chartered stadium. I doubt we’ll keep Anfield in the name because it’s not in the Anfield area anymore. Arsenal ditched the name highbury when they built the Emarites. Sentimentality is all well and good but we’ve needed a bigger stadium for the past 10 years and it’s crucial that we get it done sharpish so that we can keep up with our rivals financially
ReplyDelete£150 million - this will be raised through the naming rights.
DeleteWell, any name rights will not include Adidas who have dropped us because they felt our on field performances are not good enough.
DeleteThey actually said our failure to secure Champions League qualification and a widening gap between the Anfield club and the top of the league were the reasons Adidas gave for pulling out.
Fortunately, the finance side of the club have been on the ball as you intimate in your blog and have pulled in Warrior Sports, a subsidiary of New Balance Athletic Shoe Inc for a six-year contract (starting next season), worth £25 million which is double the one signed with Adidas.
Whether we stay in Anfield or not it’s obvious we need a new stadium because it’s hindering our growth financially and on the pitch. Even at the basic level, although the most expensive ticket at Manchester United is £55 and the cheapest £28 and the most expensive at Arsenal £100 with the cheapest £28, it allows those teams to cater for fans at all levels. As the BBC investigation on the price of football intimates, Man Utd or Arsenal fans who buy the cheapest tickets available to them along with a team, programme and a pie still be cheaper than Liverpool fans but the cheapest tickets along with those items mentioned. This reiterates the point that they can cater for all fans - which obviously means that can spend more in the club shop.
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